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It was not only used in conjunction with the logo, but also in manuals, ads and to label products with model names.Īpple has kept Apple Garamond to themselves, but briefly sold ITC Garamond Narrow - Apple Garamond without the custom hinting - as part of the 'Apple Font Pack' in the 1990s. This typeface was virtually synonymous with Apple for almost two decades and a large part of Apple's excellent brand recognition. Aside from the company name, most of Apple's advertising and marketing slogans such as ' Think different' used the font as well. In cases when the Apple logo was accompanied by text, it was always set in Apple Garamond. Bitstream condensed the font and subtly adjusted the stroke widths and performed the hinting required to create a TrueType font which was then delivered to Apple as 'apgaram.'Īpple Garamond was used in most of Apple's marketing. Presumably, Apple felt that the existing ITC Garamond Condensed, at 64%, was too narrow. Specifically, ITC Garamond (created by Tony Stan in 1977) was condensed to 80% of its normal width.

It was a narrow variation of the classic Garamond typeface. This typeface has sometimes been mislabeled as Cupertino, a similar bitmap font, probably created to mimic Motter Tektura.Īt the time of the introduction of the Macintosh in 1984, Apple adopted a new corporate font called Apple Garamond.

Motter Tektura was also used for the Apple II logo. In the early 1980s, the logo was simplified by removing computer inc. Janoff designed the logo in 1976, while working at an advertising agency in Palo Alto called Regis McKenna. One modification to the typeface was that the dot over the i was removed.Īccording to the logo designer, Rob Janoff, the typeface was selected for its playful qualities and techno look, in line with Apple's mission statement of making high-technology accessible to anyone.

The type merged well with the Apple logo The minuscle a of apple computer inc., appeared to come out of the bite. At the time, the typeface was considered new and modern. Prior to the first Macintosh, Apple used a typeface called Motter Tektura, designed by Otmar Motter of Voralberger Graphic in 1975, to accompany the Apple logo with a bite taken out of it. Since 2001, Apple has gradually shifted towards using Myriad in its marketing.

It was used alongside the famous Apple logo, for product names on computers, in countless ads, printed materials and on the company website.

7.4.1 The origins of subpixel renderingįor at least 18 years, Apple's corporate font was a custom variant of the ITC Garamond typeface, called Apple Garamond.

7.2 QuickDraw GX and Apple Advanced Typography.

3 Important fonts for the classic Mac OS.

1.4 Other fonts used in Apple's marketing.

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